Rolls-Royce spent 90 hours on this painstaking project in collaboration with Emirati artist Mohammed Kazem.
Rolls-Royce has been on a roll when it comes to extravagant one-offs that reflect the personalities and interests of its customers lately, from a Ghost crushed with 1,000 diamonds in the paintwork, to custom Wraiths that pay tribute to revered rock stars. This latest example is the result of a collaboration between Emirati artist Mohammed Kazem and Rolls-Royce Bespoke Design, in another intricate design with the awe-inspiring attention to detail the automaker is renowned for.
As part of the Middle Eastern artists’ new ‘Directions’ collection, Kazem travelled from Dubai to the Rolls-Royce headquarters in Goodwood, England, to commission the one-off project. The highlight of this bespoke Wraith incorporates Kazem’s interest in latitude and longitude coordinates by integrating a unique ‘Starlight Headliner’ featuring the coordinate locations of the Rolls-Royce craftspeople that made his vision a reality. The painstaking project took 90 hours to hand-stitch 863 individually placed fiber-optic threads with 60,000 stitches. Apparently, it’s not uncommon for customers to request the craftspeople to sign their work to give it a more personal touch when commissioning their cars.
A bespoke backlit clock featuring the coordinates also graces the luxurious cabin, as well as custom door plates displaying the coordinates of the Rolls-Royce factory at Goodwood. Other flourishes include an eye-catching two-tone paintjob, featuring a blue hood and roof. Taking the concept further, the collaboration also created a unique sculpture, again containing the coordinates of the workers that crafted the car at the factory in the form of steel numbers and letters compiled into a pyramid. Both the sculpture and custom car were first shown at a special London event before they go on display at the Rolls-Royce Abu Dhabi showroom from 27 April – 25 May.