Infiniti is set to auction off their G37 Art Car, with the proceeds going to benefit the ONE DROP Foundation.
Usually on an automotive website when you hear the term 'scarce resources' it is immediately followed by the word 'oil.' Well, this is an art car designed to raise awareness about another serious natural resource becoming depleted: water. If you're one of our less-traveled readers, you may not know that the majority of the world faces water-scarcity issues, especially in developing countries.
Bearfoot Bistro and Masquerave have teamed up with Infiniti Canada to help increase awareness of the plight of so many countries by supporting the ONE DROP Foundation. The charity was launched by Guy Laliberte of Cirque du Soleil fame. Masquerave is the famous food festival put on by Bearfoot Bistro and is held annually in Whistler, Canada. This year, Infiniti Canada will donate the Infiniti G37 Anniversary Art Project Vehicle for an auction at the culinary exposition, with the proceeds going to benefit Laliberte's charity. The vehicle was originally built to celebrate Infiniti's 20th and Cirque du Soleil's 25th anniversaries in 2009.
"Celebrating 20 years of Infiniti was an important milestone and we wanted to do something truly unique and representative of the Infiniti brand to commemorate it. Both Infiniti and Cirque du Soleil celebrated important anniversaries and it was incredible to be able to collaborate on a unique and special project such as this. We are proud that the car, this work of art, will have further meaning in that it will help support an incredible cause," said the Director of Infiniti Canada, Wendy Durward. It took designers more than 300 hours to complete the steampunk-ish look of the G37. It will be auctioned off at Masquerave on November 12th.