Upcoming Ferrari SUV Will Cause More Of The Lineup To Go Hybrid

Report

Once Ferrari starts selling more than 10,000 cars a year, which it will with an SUV, strict fuel economy standards come into play.

Ferrari has a plight that’s very unique in the auto industry. Like any publicly traded company, it wants to see its stock price go up, but it can’t just unleash a floodgate of 488 GTBs no matter how badly we’d like for that to happen. The illusion of scarcity, a ploy to inflate brand exclusivity and turn Ferrari ownership into a game where the winner has the largest wallet and then most connections, is a big motivator. If Ferrari’s strategy is a game of poker, then Bloomberg's latest report is evidence that it’s been bluffing this whole time.

In attempts to grow its profit margins without expanding its portfolio of rare models, Ferrari is cooking up an SUV, proving that even one of the most respected sports and supercar marquees can’t resist those sticky four-wheel drive profits. The move is packaged as a part of Ferrari’s plan to double its profits by 2022, giving it 5 years to turn an operation that literally handpicks which customers get to spend millions on its cars to a more mainstream getup. Unfortunately, a Ferrari SUV puts the company into a tough situation. Part of Ferrari’s logic for capping its annual production below 10,000 units actually comes from a sensical reason.

You Might Also Like
2019 Audi Q3 First Look Review: Audi Loves To Play Leapfrog
2019 Audi Q3 First Look Review: Audi Loves To Play Leapfrog
7 Hatchbacks That Are Better Than Their SUV Counterparts
7 Hatchbacks That Are Better Than Their SUV Counterparts

Going above that number means the automaker is subject to more stringent emissions regulations in both the US and EU. With Ferrari already downsizing and hybridizing its fleet, further emissions restrictions would put a strain on the company, forcing it to use more turbochargers, more batteries, and in turn, give us less time to listen to the glorious song of its NA V12 engines. The company will mitigate this with more hybrids, which will help it sell well in the target market for the “Ferrari Utility Vehicle,” China. Alternatively, Ferrari could just buy carbon credits that’ll allow its cars to pollute more and put the premium on the customer’s tab. It’s certain some wealthier buyers would be more than happy to pay extra for a V12.

This Twin-Turbo Dodge Demon Has 1,400 HP And A Carbon Fiber Body

And it will debut at SEMA next month.

Ford Shifts Marketing Focus To Keep Customers From Leaving

Some customers are upset over the decision to kill off sedans and hatchbacks.

Ford Mustang Splits In Half In Illegal Street Race

This is the best example of dumb luck you'll ever see.

The World's Weirdest Wheel Designs

Sometimes the most basic customization tool goes drastically wrong...

Jaguar XE 300 Sport And XE SV Project 8 Create Modern Art

Two vastly different sports sedans that share a common thread.

LEAKED: Ford Mustang Shelby GT500 Revealed At Private Event

This is the first pic we have seen of the supercharged range-topper

All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.