When Lamborghini unveiled the Urus SUV concept earlier this year at the Beijing Auto Show, it polarized opinion, to say the least. Lamborghini calls the exterior design "avant-garde, a technical sculpture in rapid movement." Some call it an eyesore. Opinion aside, the Urus still has plenty to offer in the realm of top-shelf SUVs. It has a relatively light weight thanks to generous use of carbon fiber and, like the LM002 packed the Countach's V12, the Urus is tipped to be powered by the Gallardo's V10 rated at 600 horsepower.

BrianZuk spotted the Urus starting up it engine at Pebble Beach to exhibit an exhaust note worthy of a Lamborghini. Love it or hate it, you can't deny that the Urus is a proper Raging Bull of the highest caliber.