2013 Geneva Motor Show

Veneno Revs in the Geneva Palexpo

You can't keep 750 horses at bay for too long, even in an enclosed space.

Auto shows are typically static displays, and the organizers usually frown on starting up an engine inside the exhibition centers where the shows take place. But that wouldn’t stop a company like Lamborghini. After unveiling its new Veneno at the Geneva Motor Show just a couple of weeks ago, the Bologenese supercar-maker apparently just couldn’t resist the temptation to turn over its 6.5-liter V12 (even if it is essentially the same engine as the Aventador's) and rev up its 750 horsepower.

The gathered crowds obviously ate it up as the twelve-pot crackled and screamed through its quad exhaust tips. With only three more to be made, priced at over $4 million, this is a rare sight – and sound – indeed.

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