Thanks to a 750-hp 6.5-liter V12, the Lamborghini Veneno Roadster makes pretty sweet music of its own. But drivers of the $4.5 limited edition hypercar will occasionally want to listen to their own tunes in the permanent open-top Lamborghini. That's where Monster Audio comes in, the company Lamborghini has selected to design the Veneno Roadster's infotainment system.

Introduced at CES in Las Vegas this week, the bespoke system packs a 750-watt, 10-speaker sound system controlled by a touchscreen mounted on the windshield header and a controller on the center console. Monster Audio CEO, Noel Lee, the man behind Beats by Dr. Dre, said of the project: "Producing a sound stage for this car is a particular delight for me and I am proud that Lamborghini placed its trust in Monster to do this. Lamborghini stands out for being the best Italian luxury super sports car manufacturer and it's a privilege for me to be on-board with this project."