"You can't have Broncos and horses on the same trail!"
To help owners tame their Bronco or Bronco Sport, Ford is offering free two-day driving schools dubbed "Off-Rodeos" in locations across the US. Running from May until October, the driving schools will be hosted in four locations: Vermont, Texas, Nevada, and Utah. Or at least that was the original plan.
In Vermont, the Woodstock Inn & Resort was planning to turn a 189-acre ski area called Suicide Six into an off-road driving playground, but Valley News reports that these plans were abandoned after local residents protested the proposal during a virtual town planning commission meeting.
Tim Reiter, the ski area's general manager, argued that the plan would help the struggling resort make money during the offseason summer period. "We're talking a significant investment that turns us from a completely not viable business to making our business potentially viable," he said during the planning commission meeting.
However, residents opposed the idea, arguing that the off-roaders could damage the town's unmaintained roads, increase noise pollution, and disturb wildlife. "A dog doesn't get lost on the road here without people noticing," said local resident Richard Cellini.
"You can't have Broncos and horses on the same trail," another resident, Lisa Parsons added. "The noise alone of this proposed project would completely destroy the character of my home and the environment in which I live, not to mention its impact on the wildlife that thrives here."
A few hours after the meeting, Woodstock Inn & Resort announced Ford's driving school will no longer be held at the ski resort. "In light of the community feedback, resort management has reassessed the planned program and spoke this morning with Adventure ORX, LLC, to withdraw the application immediately," the company said in a statement.
"Resort management has reviewed several proposals to provide offseason use of the ski area over the years to maintain a sustainable year-round business cycle that is vital to the community. The intention was for a closely monitored off-road program." At the time of writing, Vermont is still listed as a location on the Bronco Off-Rodeo website, inviting owners to travel "through a postcard of American history."