Someone paid over three times the MSRP to own one of the first Ferrari Romas in the US.
Unveiled last year, the Ferrari Roma is arguably the prettiest Prancing Horse the company has produced in years. But while Ferrari's gorgeous grand tourer normally has a steep price tag of $222,630, someone has paid over three times more to own one of the first examples delivered in the US - and it's all going to a good cause.
During a recent online RM Sotheby's charity auction, a Ferrari Roma fetched a whopping $750,000, with all proceeds benefitting Save The Children, a charity offering free learning resources and support for parents and caregivers in the US, Africa, Asia, Europe, and South America. To help raise awareness, the winning bid was announced at a virtual gala hosted by Maroon 5 frontman Adam Levine and his wife, Behati Prinsloo.
Finished in Bianco Italia white, this specific Ferrari Roma is loaded with optional extras that would have bumped up the MSRP considerably, with exterior enhancements including a carbon fiber front spoiler, rear diffuser, and sports exhaust pipes. It's also equipped with optional Magnaride adaptive suspension, matrix LED lights, and rides on 20-inch forged diamond rims. Inside, the grand tourer is trimmed in Bordeaux leather and fitted with carbon fiber under door covers, a passenger display, aluminum driver and passenger footrests, leather headliner, a foldable rear seat backrest, and Apple CarPlay.
"This has been a time when supporting children, and looking to the future, have been focal points for many of us," Matteo Torre, President, Ferrari North America, said during the virtual Gala.
"Investing in that future through this contribution to Save the Children is timely and fitting, offering one of the first Ferrari Romas to arrive in the North American market."
As standard, the Ferrari Roma utilizes a twin-turbo 3.9-liter V8 producing 612 hp and 560 lb-ft of torque mated to an eight-speed dual-clutch transmission. This setup enables the stylish supercar to sprint from 0-62 mph in 3.4 seconds and top out at 199 mph. Despite its supercar performance, the Roma is comfortable and practical enough to be used as a daily driver or a long-distance grand tourer. This isn't the first time Ferrari has raised money for Save the Children, as the $10 million raised by the sale of the last-ever LaFerrari Aperta was also donated to the charity.