Ford wants buyers to know that there are plenty of exterior customization options available to suit any taste.
Ford has been busy lately promoting the slightly restyled 2013 Mustang. And for good reason, since the iconic pony car has broad appeal. With a starting Ford Mustang price of just a little over $22k, buyers can drive home in a V6-powered 'stang (translation: that's 305hp). For just a bit south of the $30 mark, the Mustang GT comes equipped with that wonderful 5.0-liter V8 with 420hp. Besides from those bargain-priced engines, Ford is also focusing their marketing strategy on exterior customization options.
As this new commercial shows, Ford wants Mustang fans to know they can make their car unique to their own tastes. And with Mustang sales continuing to be strong, the updated 2013 model will no doubt be a hit.
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