Video: Hongik University Wins Ferrari World Design Contest


A team from South Korea won the Ferrari World Design Contest with their concept car the Eternita.

This year's Ferrari World Design Contest was full of great and imaginative ideas. Only a handful of competitors made the final round and Seoul, South Korea's Hongik University took home the top prize. Their cab-forward and low profile design struck a chord with the judges, and they were presented their trophy by Ferrari Chairman Luca di Montezemolo, CEO Amedeo Felisa and Paolo Pininfarina, Pininfarina Group Chairman.

The Hongik Eternita was followed by Azerbaijani-designed Turin-based IED Xezri and the Chinese-English collaboration RCA Cavallo Bianco. The RCA Cavallo Bianco included some unique elements that really made an impact and got people talking about the enclosed wheels design and its wing-like body.

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The criterion for judging was based on a design brief from Ferrari calling for a thoroughbred hypercar brimming with new generation technologies and materials.' The only American entrants that made the final were the College of Creative Studies from Detroit, Michigan. Their powerful and aggressive future car didn't manage to place.

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