Video: Hyundai Elantra Breaks Out of Its Shell

Australian advertising firm Innocean Worldwide has come up with this cool and creative commercial for the Hyundai Elantra.

When we think of facelifts or revised versions of a car, we normally try to think outside of the box. Hyundai decided to take this concept one step further with a very clever commercial. The commercial comes from the Sydney advertising firm Innocean Worldwide and features the same type of mechanical effects we usually expect to see in a Transformers movie. The commercial begins by showing the compact Elantra in what appears to be either a gymnasium or a bingo hall, slowly getting peeled apart.

At first, the center piece on the ceiling pops open to reveal mechanical arms pulling away the old shell of the Elantra to reveal a slightly altered and smaller version underneath. Have a look for yourselves. Enjoy the video.

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