Jag's trio of cars at play includes the XJL Supersport, the XKR-S and the XFR.
Check out the trio of Jaguars as they fire up their 5.0-liter V8 engines and cruise around to the sweet melodic charms of a Spanish guitar.
Jaguar has hired ad agency Spark44 to help the British company show off some of their newer models. This particular video, entitled "Jaguar at Play," shows of the XKR-S, the XFR and the XJL Supersport in both the urban jungle and the... jungle jungle. In regards to the new marketing strategy, David Pryor, Brand Vice President of Jaguar North America, LLC, said "Jaguar represents distinctive design and pure performance. This new television spot truly communicates the excitement surrounding the brand with our new high performance line-up. The ad boldly shows off the three highest performing models in the Jaguar fleet."
"[They include] the XFR, XJL Supersport and XKR-S. We couldn't be more proud of our 2012 model year collection and are thrilled to showcase it through a spot that reflects a new, progressive approach to the brand."