Maserati has put out a video to introduce the new Kubang SUV to the world.
Maserati knows that just because Porsche score a sales hit with their SUV, it is in no way guaranteed that just any sports car manufacturer will meet with the same success. The Kubang will already be starting from a disadvantage in the form of a name which is no way pleasant to say as Cayenne. So the Italians have put together a video to show how much the Kubang deserves to wear a trident, although they do seem almost reluctant to show the vehicle itself.
They do finally show it towards the end, provided you can make it through the incongruous (and, frankly, bad) musical soundtrack.