Video

Video: McLaren’s New Promo for Asia-Pacific Region

McLaren Automotive is expanding their global operations with their new Asian-Pacific subsidiary.

McLaren Automotive is serious about its global expansions. And thanks to their all-new MP4-12C, the British-based company feels that now is the perfect time to show the rest of the world that the Italians aren't the only ones capable of building supercars. As such, McLaren has just announced that they've established Singapore-based subsidiary McLaren Automotive Asia Pte Ltd, which will be responsible for all of McLaren Automotive's regional operations throughout its Asia Pacific network.

Handling everything from marketing, sales, importation and distribution, the new subsidiary will include at least five new dealerships along with future expansions. So far, the dealerships are located in Australia, Hong Kong, Japan, and Singapore. And as you may have guessed, that future expansion explicitly means mainland China. Those first five locations will be opening by the end of this year and already hold on average around 18 months of orders for the MP4-12C. According to the man himself, Ron Dennis said that "2011 is a landmark year for McLaren.

The new car company comes to life with dedicated McLaren retails partners around the world supplying the first 'pure' McLarens that are built in a brand new factory at our UK base. This is an exciting new chapter in our history, and success in the Asia Pacific region is vital to our ambitions."

Related Cars

Starting MSRP
TBC

Latest News

SEE MORE ARTICLES