We've definitely never seen this before. In a case of bad customer service, one Lamborghini Gallardo owner in China took things to, how shall we put this...an extreme. The story goes something like this: the owner, a resident of Qingdao, China, purchased the car six months ago. On November 29, 2010, the engine failed to start so he contacted the dealership who then had the car transported to their service center.
The problem wasn't solved. However, while the Gallardo was in transit to the dealer, its bumper and chassis were damaged. The owner complained, but the dealership refused to take responsibility. The owner then contacted Lamborghini CEO Stephan Winkelmann, Lamborghini's China headquarters, the after-sales manager for the Pacific region, and parent company Volkswagen Group. Again, the engine problem wasn't solved. Not to mention the new damage. Angry about the poor customer service and the lack of consumer rights, the owner felt the best way to gain attention to his problem was to destroy the car.
So on March 15, which is World Consumer Rights Day, he arranged to publicly destroy the car using hired help and a few sledgehammers. The goal was to create public support and to convince the manufacturer, dealer, and all others involved to respect consumer rights.
It was also a very expensive point to make, as a Gallardo in China costs between $529,000 and $757,000, which is up from a $230,000 base price due to Chinese tax laws.