MINI's Drive Out Loud Festival is about to kick off, and their promotion in Dubai certainly stirred up quite a buzz a few months ago.
About two months ago, MINI ran a very clever advertising campaign in the Middle East with their Countryman. The compact car was stripped out and dropped into the middle of a tank at the Aquarium of the Dubai Mall.
MINI Middle East said that their aim was to promote the Drive Out Loud MINI Festival 2011 which is set to open this weekend. In case you were wondering, the Countryman seen here was 100 percent safe for the aquarium, as it was made out of fiberglass and is only a replica.