VW is getting all excited for the debut of the new production model of the UP!
Volkswagen is getting all amped UP! about their new production subcompact mini-car. Reports out of the German automaker have the production UP! making its debut next month at the 2011 Frankfurt Motor Show. The new mini-car will run around €10,000. The Germans have released this new video marking the beginning of their ad campaign to try and stir up excitement for their new and highly anticipated subcompact.
The video runs 40 seconds and doesn't show the car at all, however it does show some hipsters getting UP! Photos displayed are of the 2007 Volkswagen Up! Concept.