If you haven't been made aware of Vietnamese brand VinFast, it's about time you sat up and took note. We heard last year that the company would be launching an all-new electric SUV in the US, but then again, who isn't? But unlike some startups that never really seem to get off the ground, VinFast has been raising cash and showing off new vehicles.

The company has been promising to do even more, announcing last year that it would use the Consumer Electronics Show to unveil three new models. Now that the show has commenced, plenty of exciting new information is being released, including the news that VinFast will "cease production of internal combustion engine (ICE) cars and transition to all-electric vehicle production from late 2022."

VinFast officially launched the VF 5, the VF 6, and VF 7, which are each larger than the last. Two other models in the VF e35 and VF e36 were launched at the 2021 LA Auto Show, but these will now be known as the VF 8 and VF 9, thanks to the removal of the "e" prefix.

This is to show that the company is exclusively focused on electric vehicles, but these offerings will have an affinity for style too, as all five were designed by Pininfarina and Torino Design. Pininfarina knows a thing or two about making pretty cars, so there's plenty to look forward to.

Besides attractive looks, the VF 8 and VF 9 will also offer Level 2+ autonomous driving for the Eco and Plus variants while Premium versions will get access to Level 3 and Level 4 capability. Both vehicles will be further enhanced by various connected features including Smart Home, Mobile Office, In-car Shopping, and more.

The VF 8 will start at $41,000 in the US while the VF 9 will launch at $56,000. Both cars will come with a 10-year/124,000-mile warranty. Reservations for these opened on January 5 at 8 PM EST on the automaker's site. We're not yet fully convinced that the Tesla Model Y has serious competition here, but we'd be fools not to at least consider betting on VinFast.