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Viper Sales Are Hurting as the Corvette Arrives

Rumor / 263 Comments

Both are high-performance all-American sports cars, but for whatever reason(s) Viper sales are well below par.

It was only a year and a half ago when the SRT Viper made its big debut at the New York Auto Show. Enthusiasm for the car was huge, despite its $100,000 or so price tag. However, things aren't looking too cool lately for the V10-powered snake. Sales figures haven't met expectations so far with only 426 units having been sold through this past September. That number is less than one-tenth of the year-to-date sales of the new Corvette Stingray. The original plan was to sell some 1,600 Vipers in its first year back on the market.

Chrysler has now cut daily Viper production by 30 percent. So is the Viper selling poorly because of the new Corvette Stingray? Not really, but both cars appeal to predominately wealthy male enthusiasts who love American sports cars. Despite their differences in character, the Corvette's base price is nearly half of that of the Viper's. The Vette is also an easier car to live with on a day to day basis. But if you ask a few Chrysler dealers why they still have a Viper or two sitting on their showroom floor, many will say it's because they didn't advertise the car enough over the summer. As the Corvette continues to arrive in showrooms, it'll be interesting to see how the Viper fares.

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