The SRT's first televised commercial attempt justifies why we should love great cars.
The supercar segment is a small targeted group of clients scattered throughout the world. Most exotic brands would consider it a waste to spend marketing dollars on TV ads targeted at the mass public. A much wiser approach would be to spend those same dollars by attending shows and events where the deep pocketed prospects converge with big checkbooks in tow. Viper SRT is trying a different approach with their first ever series of television ads aimed at hard core drivers that appreciate the soul of a car as much as its engine and body.
For the pure drivers out there that love what supercars are all about, these commercials are a 30-60 second testament of why cars, and in particular the SRT is so cool.