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Volkswagen Ad For EVs Barely Features Any Volkswagen Cars

Commercials / 2 Comments

But there's an interesting reason why.

Electric vehicle sales have been rising, but they are far from becoming the most utilized means of transport in the US. One in five Americans says they would consider buying an EV as their next car, but this number could still be higher. EVs already account for more than 50% of all new vehicles sold in countries like Norway, but the US in nowhere near this level of adoption. Post Dieselgate, Volkswagen is one of the automakers devoted to boosting the popularity of EVs, so it has recently released a commercial to promote EV awareness.

The ad isn't actually a VW commercial, but rather a commercial for Electrify America, a subsidiary of Volkswagen Group of America. The group was created back in 2016 to bring awareness to zero-emission technology. Since the commercial isn't for the VW brand specifically, it doesn't star any VW cars. There is a brief cameo by an E-Golf, but the "star" of the ad is the Chevy Bolt. Electrify America is meant to be a brand-neutral endeavor, which explains why the ad also includes appearances by the Honda Clarity, Nissan Leaf, BMW i3, and Hyundai Ionic.

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We enjoyed the ad, which shows a not-so-implausible Subaru Outback driver with a "Planet Hugger" bumper sticker driving around to the Flinstones theme song. When a Chevy Bolt pulls up next to it, the Jetsons theme plays, signifying that the future has arrived. The commercial is light, but manages to get the point across that modern EVs are more fun to drive and more affordable than ever, at least until that $7,5000 tax credit runs out.