Volkswagen is a brand that has become synonymous with tuner culture. VW owners love to customize their vehicles and the brand itself has taken notice and embraced it. Every year, the company releases a number of customized vehicles geared towards enthusiasts including a few at the SEMA show in Las Vegas, Nevada.

Last year, VW showed off an assortment of Jetta-based concept vehicles and this year, it will show off four new concepts based on the Atlas SUV and Jetta GLI. The three Atlas concepts are all geared towards Overlanding (a major theme of this year's SEMA show) while the GLI is built for on-road performance.

The Atlas Basecamp Concept is based on an SEL Premium model and painted Platinum Gray. It is powered by a 3.6-liter VR6 engine making 276 horsepower mated to an eight-speed automatic transmission. This concept rides on fifteen52 Traverse MX Concept wheels wrapped in 265/70R17 all-terrain tires and features a custom Air Design USA body kit, an H&R Adventure Line raising coilover suspension, Front Runner Slimline II roof rack system, off-road LED light bars, and protective interior add-ons from Volkswagen Accessories.

Seen here in orange, the Volkswagen Atlas Adventure Concept features H&R Adventure Line raising coilover suspension components, Yokohama tires, fender flares, an onboard DJI Mavic drone with exterior-mounted REVL action video camera system, custom graphics, Baja Designs lighting equipment, Overland Equipment fold-over rooftop tent, and Thule awning system.

For a different take on Overlanding, the Volkswagen Atlas Concept by Thule (seen in white) is designed to support an outdoor lifestyle. It is equipped with H&R springs, 20-inch satin black CV10 Vossen wheels, Thule Wingbar Evo roof rack, HideAway awning, T2 Pro XT hitch bike rack, Baja Design lights, and a Tepui Autana 4 rooftop tent.

Finally, the Volkswagen Jetta GLI by H&R Special Springs shows how the sporty GLI can be enhanced even further via the aftermarket. The car was given a unique stance with H&R Street Performance coilovers, H&R Sport sway bars, and H&R TRAK+ wheel spacers. Under the hood, the GLI's 2.0-liter turbocharged four-cylinder produces 228 hp and is connected to a six-speed manual transmission.