Volkswagen CEO Explains Why America Still Needs The Jetta

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Unlike the Passat.

The Volkswagen Passat is finished in America. New examples remain on sale at dealerships but production has ended after a decade at the Chattanooga, Tennessee factory. That facility is now in the final stages of a major update in order to build the ID.4 for the US market. It's also working extra hard cranking out the hot-selling Atlas and Atlas Cross Sport. VW's two other crossovers, the new Taos and Tiguan, also remain critical to the carmaker's bottom line. The GTI and Golf R are low-volume players but remain important as very desirable performance models.

But what about the compact Jetta sedan? Does it still have a future?

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Speaking to CarBuzz and other media outlets, VW North America CEO Scott Keogh confirmed that "market demand [for the Jetta] remains high and that [VW] wants an entry-level model. Sedans in the A-segment/compact class are still there. We have credibility there and I see the Jetta continuing to be a strong player. It's currently two to three years into its lifecycle and was just updated for the 2022 model year. We'll let the car ride."

Exactly for how long Keogh didn't say, but he made it quite clear the Jetta remains a key part of the automaker's US lineup. Affordability is very important for VW and the Jetta's $20k MSRP is highly attractive for many. The more powerful and extremely fun-to-drive Jetta GLI is also a bargain with its $31k price of entry. "The $20k to $30k is the sweet spot for pricing," Keogh added.

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And then there's the Arteon four-door coupe. With the similarly-sized Passat now gone, is there still a place for the pricier Arteon? For the time being, the answer is 'yes.' But the bigger issue, for Keogh, is whether to electrify it down the line? Regardless, the CEO said he very much "believes in the body style."

Our spy photographers recently caught a mysterious VW prototype four-door coupe out doing winter weather testing. Internally referred to as the Aero B, this Passat-sized sedan rides on the same MEB platform as the ID.4 and upcoming ID.Buzz, and takes styling cues from the ID.Space Vizzion concept. Keogh didn't comment whether the Aero B is that future battery-powered Arteon but we wouldn't be surprised if that's indeed the case.

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Central Console Display Volkswagen

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