Well, that shut down the rumors quickly! But other brands may be for sale.
Rumors have been circulating that Volkswagen is planning on off-loading Lamborghini in much the same way as FCA sold Ferrari - separating the supercar brand from the VW Group and selling public shares. Of course, the reports were vague and the sources that reported the plan "asked not to be named," which is always a cause for concern. Almost immediately, Volkswagen has swept in to shut down the rumors, meaning models like the Lamborghini Urus are destined to remain under the VW umbrella.
On Sunday, Volkswagen denied the allegations of a Lamborghini sale. In a report by Reuters, a VW spokesperson categorically stated, "there are no plans for a sale or IPO of Lamborghini. Speculation to this effect is unfounded."
So Lamborghini is set to stay, but the future is potentially uncertain for some of the VW Group's other brands. According to Volkswagen chief executive, Herbert Diess, as far back as March, the company was reviewing its brand portfolio and deciding whether or not to divest some of its non-core businesses. While Lamborghini has been ruled out and Bugatti holds a special position as a halo for the brand, the likes of Ducati and Bentley could potentially be spun off.
Just last month, Diess stated that VW was looking to free up resources in order to develop and mass-produce electric cars. We've already seen the Porsche Taycan arriving, and the not-for-America VW ID.3, along with the Audi e-tron, but if VW is set on pursuing electrification so avidly, a brand like Ducati simply might not fit in with the brand's ideals.
While boardroom politics seldom gets divulged, the fact that Volkswagen has shut down the rumors so quickly either means that reports have hit a nerve or that there really is absolutely no plan to off-load Lamborghini in a public offering. Of course, time will tell, but we're quite happy for the Raging Bull to continue as it has been.