The 'V' and the 'W' get the message.
To prevent the spread of the coronavirus (COVID-19), governments around the world are encouraging people to practice social distancing. This typically involves avoiding crowded public areas, canceling events, and keeping a distance from other individuals. To help convey this message, some automakers have stepped in to share their own takes on social distancing. Audi published a clever public service announcement where the company's famous 'four rings' logo separates into disconnected circles.
Just a few days later, Volkswagen has published a similar video to spread the message about social distancing. At the end of the video, the famous VW logo splits apart, separating the 'V' and the 'W' to convey this important message.
Before the logo separates, VW plays some inspirational music along with a powerful message: "We are Volkswagen. We are many. We have stood through more than one crisis. We did this together. We did this by standing shoulder to shoulder. We did this by being close to each other. We are colleagues, friends, a family. We now face another crisis. We are Volkswagen and in order to overcome it, we need to keep our distance." The video then ends with the separated logo and the message "Thanks for keeping your social distance."
The video description reads, "At Volkswagen, we traditionally stand together in all crises and support each other. We are convinced that together we will find new ways and solutions that will enable us to overcome this crisis. Right now it is particularly important that we follow the rules of conduct and hygiene with a lot of discipline. Stay safe - keep social distance! #flattenthecurve."
This is actually not the first time VW has changed its logo. The German automaker announced a new design for its famous VW emblem last year in 2019, which will be rolled out across the world starting this year. We have already tested the 2021 Volkswagen Atlas Cross Sport, which is the first model in the US to receive the new logo.