Volkswagen likes hearing from its customers to discover what kinds of modifications these fans of the brand like carrying out. It's why the German automaker is the driving force behind Europe's annual Worthersee GTI Treffen. In the past, we've seen Volkswagen facilitate the creation of the GTE HyRacer, then earlier this year, we saw a stunning blue Jetta GLI concept that was followed by the Tiguan SE R-Line Black RiNo Concept. Now the Volkswagen Enthusiast Fleet is joined by the Arteon 'Big Sur' concept, inspired by the stunning stretch of California coastline with the same name. Designed by representatives from Volkswagen, FMS Automotive, and Rotiform, it's quite the looker.

According to Volkswagen, "the goal was to incorporate an eye-catching forest green wrap throughout the vehicle to showcase the Arteon's strong and stylish body lines." It does that rather well, and 20-inch Rotiform TUF-R cast monoblock wheels with Continental tires add to the stylish look. Gil Plasencia of FMS Automotive says that "the Arteon is a hidden gem in the Volkswagen lineup" and the team "wanted the car to stop people in their tracks", both of which are statements that seem to have been brought to life very well. If you recognize that forest green hue, it's because it's inspired by the all-green Golf R that Rotiform showed off at SEMA in 2019.

Rory Stramer, also of FMS Automotive, says that this is "more of an aesthetic design makeover than a performance upgrade" because the team wanted "to keep it in the boundaries of something someone could feasibly achieve and ensure that someone who had the means and interest in achieving this vehicle could."

Of course, just a full wrap and wheels are great starting points, but you need a little bit of an attitude adjustment to truly enhance the visual appeal of the car. Thus, it was lowered on a coilover suspension and saw the addition of custom front splitters, skirt extensions, and a spoiler. Obviously, this car will never make production as a complete offering but that's not the point. Go out and buy your own Arteon and modify it the way you want - that's what VW wants you to do.