Volkswagen's Amusing Version of A-Ha's "Take on Me"

Another instantly memorable VW commercial.

Dating all the way back to those “Think Small” ads in the late Fifties, Volkswagen has always aimed to have its advertising stand out from the crowd. This latest “Feeling Carefree” ad is no exception, and you’re likely to remember the ad for a while, even if you don’t actually much care for the music of A-ha. The animation is clever and the concept is amusing, even if it doesn’t really relate directly to getting free scheduled maintenance on your car.

Yes, even with the soundtrack of heavily sedated Norwegians, the ad is up to the usual VW standard of quirky.

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