Volkswagen's New Super Bowl Advert Is A Wonderful Trip Down Memory Lane

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This touching commercial will have you rushing out to buy a Golf GTI.

Volkswagen of America has released a new two-minute cut of its upcoming Super Bowl commercial, An American Love Story. The lengthy commercial is a treat for VW fans, telling the story of the brand's 75-year-long US history using nothing but beautiful footage and imagery.

The video starts with the first Type 1 (aka the Bettle) arriving in New York in 1949, with a mixture of historical and recreated footage showing the Bug arriving at the docks. The quirky styling and compact size, unfamiliar to American eyes at the time, turn heads as it potters down the street. Ben Pon, a Dutch businessman, brought the first-ever Volkswagen into the country. Little did he know, but Pon would ignite a nationwide love affair that has remained strong from the Flower Power era to today, where the Golf GTI remains king of the hot hatch brigade.

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An American Love Story serves as a reminder that Volkswagen has always been there by our side. We get to see families and friends making memories in their cars, be it a classic Beetle, a group of teenage girls in their Jetta, or gearheads enjoying their lowered and customized Rabbits.

Several cultural moments also feature throughout the two-minute commercial, with scenes from Herbie Rides Again, Herbie Goes to Monte Carlo, and even The Simpsons appearing. The Herbie series introduced the magic of cars and racing to many young viewers, and remains a classic (if you exclude the Lindsay Lohan remake, that is).

We also see several references to the Star Wars universe, with little Darth Vader making an appearance once again. This is a nod to one of VW's most famous Super Bowl adverts, The Force, starring the 2012 Passat and a little kid dressed as the iconic villain.

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Interestingly, the latest commercial has been directed by Lance Acord, the same Emmy Award winner responsible for the aforementioned Passat ad.

Set to the soothing tones of Neil Diamond's I Am…I Said, the commercial concludes with the Volkswagen ID. Buzz silently slinking through the streets of New York. Like the Beetle that came 75 years before, the all-electric van is still turning heads thanks to its left-field design.

"Over the last 75 years, our journey has [been] woven into the fabric of this country, mirroring its spirit and evolution. With this short film, we are not just celebrating our history but also embracing a future of innovation and sustainability ... it's our way of saying 'thank you' to America for being a part of our story," said Rachael Zaluzec, SVP of Customer Experience and Brand Marketing at Volkswagen America.

A sixty-second version will air on CBS during the third quarter of the game that kicks off this Sunday, and will also air on Univision.

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