The all-electric model is intended for another key market.
The Volkswagen Group is on a mission to electrify the vehicular world and prevent Tesla from doing so first. It's already off to a good start with new models like the Porsche Taycan, Audi e-tron SUVs, and the VW ID.4 from its namesake bread and butter brand. It also pledged to achieve climate neutrality by 2050 and to launch at least 70 electric vehicles by 2028.
One of those new EVs will be the production version of the ID Roomzz SUV concept that debuted at the 2019 Shanghai Motor Show. Like the Atlas, the Roomzz is a three-row SUV crossover but has sleeker styling instead of off-road influences. In theory, you'd think it'd be ideally suited for the US, given the country's affinity for big SUVs but, no, it's not happening.
Speaking to Autocar, VW brand CEO Ralf Brandstatter confirmed the production-spec Roomzz will initially be only for China, the world's largest automotive market. "We're working on it, but it's a China-only model at the moment," he said. "There is a possibility that it might be sold in other markets, but we're still looking at it."
There are a few possible reasons why VW doesn't think the Roomzz should come stateside. Pricing is perhaps the biggest obstacle. The ID.4 begins at around $41,000 before any tax credits (a $35k base version is due in 2022) and will top off in the mid-$45k range.
A more powerful GTX-trimmed model is also expected that could easily exceed $50k, which would put it in Audi territory. Why buy a VW when you can afford a $65k e-tron?
Another potential issue is the arrival of the 2022 Microbus, the production version of the ID Buzz. Like the ID.4 and Roomz, it will ride on the MEB platform and come with three rows. Its retro design may not appeal to everyone, but the last thing any automaker wants is internal competition. There could simply be too much overlap between the Roomzz and Buzz. But again, Brandstatter didn't rule out other markets for the Roomzz completely and it was no accident that the concept was unveiled in China.