Volvo Done With Niche Vehicles Like Convertibles?

Interview

If something doesn't make money then what's the point?

Niche vehicles like convertibles are common among luxury carmakers, despite the fact they’re, well, niche. Convertibles, and sometimes coupes, appeal to a very specific buyer. Not all automakers will even bother with convertibles any more, and as Roadshow has learned, Volvo is one of them. Speaking to Volvo Cars CEO, Hakan Samuelsson, at this year’s LA Auto Show, Roadshow inquired about what’s next in the brand’s slate now that it has successfully redesigned its entire US lineup. A convertible, perhaps?

“That’s not what the customers are expecting,” Samuelsson said. “We will work on not widening the scope,” meaning that instead of doing a new convertible or even a premium hatchback like the old C30, Volvo will continue focusing on electrification options for its existing models.

For example, a plug-in hybrid version of the highly successful XC40 will arrive soon. In addition, Volvo plans to improve its infotainment offerings for its entire model range, specifically a Google-powered infotainment system. “That,” Samuelsson stressed, “is more important than new body shapes.” Based on this, it’s clear Volvo now has its head on straight and knows exactly what’s needed in order to further grow the brand. Not so many years ago, Volvo was struggling.

Its previous owner, Ford, could not figure out how to rehabilitate Volvo’s image. But since the sale to China’s Geely, Volvo has thrived. Although it’s now Chinese-owned, the Swedes are the ones who manage the automaker on a day-to-day basis.

You Might Also Like
7 Famous Cars That Began Life As Something Else
7 Famous Cars That Began Life As Something Else
Why We Really Need Supercars
Why We Really Need Supercars

They, of course, understand Volvo better than anyone or any other country. The next model to be redesigned is the XC90, due in 2021. And although the latest generation XC90 was revealed in 2015, it still looks and feels totally fresh nearly four years later. But even with all of Volvo’s latest success stories, it’s making the smart decision to invest in vehicles and technologies buyers clearly want, not what Volvo predicts or hopes they’ll want.

Gallery

11
PHOTOS

What's Hot

Related Cars

Starting MSRP
$46,900
Starting MSRP
$33,700
Starting MSRP
$41,500
Starting MSRP
$35,800
Starting MSRP
$48,100

Related Reviews

2018 Volvo XC40 Review
Volvo XC40
0
2018 Volvo XC40 Review
2019 Volvo XC40 First Drive Review: Going Big By Going Small
First Drive
5
2019 Volvo XC40 First Drive Review: Going Big By Going Small
2018 Volvo XC60 Test Drive Review: Luxury Without Aggression
Test Drive
23
2018 Volvo XC60 Test Drive Review: Luxury Without Aggression
2019 Volvo S60 First Look Review: Designed In Sweden, Built In The USA
First Look
6
2019 Volvo S60 First Look Review: Designed In Sweden, Built In The USA
2019 Volvo S60 First Drive Review: Lustful Luxury And Dynamic Driving
First Drive
6
2019 Volvo S60 First Drive Review: Lustful Luxury And Dynamic Driving