EX90

Make
Volvo
Segment
SUV

Volvo loves introducing industry firsts, and to continue that trend, the brand will introduce cabin lighting that replicates the sun in the upcoming Volvo EX90, and its corporate cousin, the Polestar 3.

These SunLike LEDs comprise a full suite of 72 LEDs supplied by Seoul Semiconductor and were produced to recreate the most natural lighting possible to improve occupants' quality of life and magnify the vehicle's aesthetics.

"The well-being of our customers is always a main focus for interior design at Volvo Cars. Bringing in SunLike LEDs to the interior of the Volvo EX90 is another illustration of our ambition to bring in innovative technology to deliver a renewed premium in-car experience for our customers," says Dan Fidgett, Head of Colour & Materials.

The lights will complement the panoramic roof and open cabin by delivering low light reflection and a high color index that shows colors just as they'd be seen in nature. The lights are already in use in houses, hospitals, schools, museums, and more and recreate sunlight as nearly as possible without flickering and blue light. All non-decorative lights will come with the SunLike LEDs as standard in the EX90.

It's a unique and thoughtful addition to a vehicle that will already be a technological marvel. The EX90 is going to be host to some of the most advanced driver safety features, including a LiDAR system on the roof, five radars, eight cameras, and 16 ultrasonic sensors. Everything on the vehicle will then utilize Nvidia DRIVE technology and a Qualcomm Snapdragon processor to make the user experience one of the most advanced yet.

Most importantly (at least at first), Volvo isn't planning to hide all this behind paid subscriptions. The company sees the vehicle as a tool to elevate the consumer's life, and subscriptions can get in the way of that. It's still a business though, and that means it has to explore all options meaning some sort of subscriptions come down the line.

The EX90 appears from the outside to be meticulously thought out and not just another EV rushed to market. It bodes well for all of the future models the brand is planning, which hopefully will include the wagons the brand is famous for.

The brand already teased two new EVs last fall and has confirmed a new EX30 is in the works. Many of these models will receive some of the amazing technology we're seeing in the EX90. They're set to debut at some point this year, and it's safe to assume they'll also be full of SunLike LEDs.