The kicks were inspired by the stylish XC40 Recharge.
Volvo has been having a great year and is making big strides to electrify its lineup, with the XC40 Recharge leading the charge. The company, which has always been seen as a trend-setter in the world of car safety, is now quickly becoming a leader in the EV industry, but there is one area where this Swedish manufacturer has never been seen as a key player: the world of fashion. We know that brands such as Ferrari have often dabbled in clothing and clothing accessories, but Volvo has not struck us as the type of company to branch out into fashion. Until now. Inspired by the very same electric car that is bringing it such great sales success, Volvo has now teamed up with Casca to launch a pair of eco-friendly sneakers, and they look pretty darn cool.
The kicks were created to celebrate World Car Free Day, not something that the average automaker makes too much noise about. Then again, it does align with Volvo's carbon-neutral goals. The shoes feature a trademark Scandinavian look, meaning they wouldn't look out of place on the feet of your accountant, but they're just stylish enough to make any young professional look on-trend. To tie the shoes in with Volvo's automotive culture, 10 percent of the soles are made out of recycled tires. Scandinavian themes can be seen in the "Thor Hammer'' linework and paneling of the shoe, reflecting the design of Volvo headlights, and the Swedish flag sits proudly on the shoe tag. The upper makes use of seven recycled plastic bottles to make these shoes extra flexible and breathable.
The collaboration between these two companies makes more sense than you'd think. Casca is also on a crusade to be more environmentally conscious and plans to make all their knot uppers from recycled or renewable materials by 2022.
"We're excited to team up with Casca footwear who share similar values and combine our passions for sustainability, technology, and understated modern design," said Volvo Canada's Managing Director Matt Girgis. "We are committed to setting the highest standards of sustainability in mobility and that goes beyond electrifying our fleet to transforming all aspects of our business." Fans can get their hands on a pair of these sneakers next week for $168.
Join The Discussion