The Swedish brand realizes that smart devices are a firm part of society.
Volvo is famous for building ultra-safe cars, and even though recent moves to make its cars even safer have come under fire, especially the move to limit its cars' top speeds to 112 mph, its clever key fobs and driver assistance systems remain some of the best in the game. Volvo is constantly pushing for increased safety and is now focusing on eliminating any distractions from the cabin. Cars such as the new XC40 feature the latest in advanced voice control which allows the driver to set destinations, volume, and temperature all while keeping hands on the wheel, and active driver assistance systems such as run-off road mitigation and oncoming lane mitigation with steer assist are there to keep things in check when attention levels do eventually slip.
"It is easy to think that phones and screens are the only scourge of the modern driver, but life as a whole is distracting," said Malin Ekholm, Head of the Volvo Cars Safety Center. "We know people do not get distracted on purpose, but it happens. You could be late for daycare and somewhat stressed, or you get behind the wheel after a bad day at work - all this affects you as a driver." Volvo is looking to take thing seven further by installing in-car cameras and specialized sensors to monitor the driver. This all sounds like the tech of a dystopian 1984, but these advancements will be able to spot intoxicated and fatigued drivers and bring the car safely to a stop.
"The reality is that people want to engage with friends, family, work and entertainment, and everyone responds differently to distraction," said Malin Ekholm. "So we want to meet our customers where they are, not where we want them to be. That is why our focus is on using technology in the right way, so we can use it to help you stay safe behind the wheel." she concludes. Volvo has recently launched a web-cast for safety week where Volvo officials and industry experts have speculated on the future of in-car safety with the aim to implement new tech on the new Volvo SPA2 vehicle platform. With Volvo leading the way, the future of car safety is looking bright.