But something special has to happen.
During last year's Super Bowl between the New England Patriots and the Los Angeles Rams, Volvo gave away a free S60 sedan to the person who could stare at their phone screen for the longest period of time. During this year's Super Bowl between the Kansas City Chiefs and the San Fransisco 49ers, Volvo may give out an even larger prize.
To celebrate over one million lives saved by Volvo's innovations in safety technology, the company has announced a new program called Volvo Safety Sunday. If either team scores a safety in the Super Bowl, Volvo pledges to give away $1 million worth of cars.
For a chance to win, visit https://www.volvocars.com/us/build to configure your dream Volvo model. While all of the images related to the giveaway show a Volvo XC40 crossover, the website will let you configure any Volvo model currently offered in the US in any trim or color. All of Volvo's engine options ranging from T4 up to T8 appear to be available, including the Polestar Engineered models with 415 horsepower from a twin-charged four-cylinder mated to a plug-in hybrid system.
Volvo says it will award the cars to randomly selected entrants, but it couldn't hurt to go on an configure a car for a chance to win. A safety is a rare occurrence in football and only occurs when an offensive player is tackled, fumbles the ball, or commits a penalty in their own end zone. The two-point play has only happened nine times in the big game, or once every 5.89 Super Bowls with the last one taking place in 2015 by the Seattle Seahawks. If the law of averages works out, it should happen this year (theoretically).
Volvo says safety is the ultimate game changer and that approach has led the company to create countless innovations such as the three-point safety belt in 1959, the patent to which Volvo made open to all automakers. Other Volvo innovations include the first rearward-facing child safety seat, Side-Impact Protection System, Whiplash Protection System, Inflatable Curtain airbags, Roll-Over Protection System, Blind Spot Information System, and Pedestrian Detection with Full Auto Brake.
"From the invention of the three point-safety belt sixty years ago to other world firsts, safety is at the center of everything we do at Volvo," said Jim Nichols, Brand Communications, Volvo Car USA. "In football, a safety play can be a game-changer. At Volvo, our safety innovations have changed the game for millions on the road."