The two-year deal will see the New York Knicks point guard hype Volvos in China.
New York Knicks point guard Jeremy Lin has been signed by Volvo Cars to become the their brand ambassador. In a statement, Volvo said that Lin "is expected to help in the marketing efforts of Volvo in several international markets and help establish the brand with younger and performance-oriented customers." He will become the focus of an ad campaign for the Chinese market, and play a role in Volvo's various corporate and marketing activities over the next two years.
Lin, the first Chinese-American to play in the NBA, will air in his first TV commercial for Volvo following the end of the current season. "Growing up, I never had the super luxurious cars or watches," Lin is quoted as saying by Bloomberg. "Being able to find a car company that has high quality but is also affordable and relatable was very important to me." The Harvard grad currently resides in NYC and doesn't own a car. Volvo, renowned as the reliable Swedish automaker, is in fact now owned by Chinese carmaker Zhejiang Geely Holding Group.