XC90

Make
Volvo
Segment
SUV

For as long as we can remember, Volvo has been obsessed with automotive safety. This is, after all, the company that helped to popularize retractable three-point seat belts. It's also the company that conducts some of the most extreme crash tests in the industry. Now, Volvo Cars has announced an investment in Spectralics, an optical and imaging technology startup. This move comes via the company's venture capital investment arm known as the Volvo Cars Tech Fund. Volvo's investment will give the Swedish automaker access to groundbreaking technologies that could transform the in-car experience. One of these technologies could enable the largest head-up display seen in the industry so far.

Israeli-based Spectralics has a background in aerospace technology development, so it's perhaps not a great surprise that the company has come up with a multi-layered thin combiner (MLTC) solution with a thin optics 'film' that can see through surfaces of various sizes and shapes. The tech could be used to overlay images across a vehicle's entire windshield. This would dramatically widen the driver's field of view and virtual objects can be superimposed onto the actual environment perceived by the driver. Considering that current head-up displays are around 10 inches in size, this could be a huge step forward.

The technology can also be used for blind-proof front-looking cameras, in-cabin sensing, or digital holographic projections. Think of it as an evolution of current augmented-reality head-up display systems. We could see this tech being employed in luxury models like the upcoming electric successor to the XC90, before filtering down to smaller Volvos like the XC40 Recharge. As long as the automaker can figure out a way for the tech to be helpful rather than distracting, it could prove extremely useful in limiting accidents since the driver's field of vision would be expanded.

"Spectralics is an exciting company with technology that holds truly great promise," said chief product officer at Volvo Cars, Henrik Green. "By supporting their development, we can bring forward the potential their products could have in future Volvo cars."