You don't know what winter is, Swedes know what winter is.
Volvo hasn't been under total Swedish control for a number of years now, and after so much time where the Ford parts bin was so clearly a major driving force at the company, many have been worried that the same practices are continuing under Chinese ownership. But if anything, the Swedes in the company have more control than before, and they would like you to keep this in mind. This is especially true in winter, apparently, and it's true that Swedish winter is no joke.
The following video is absolutely beautiful, and it's easy to forget that what you're watching is essentially a car commercial.