Volvo's Vision Of Future Luxury Includes Recycled Materials And PET Bottles

Nordico is made from recycled materials like PET bottles and bio-attributed material from responsibly managed forests in Sweden and Finland. The carpets are made from regenerated polyamide, while the interior inserts are made from FSC-certified wood. The latter acronym stands for Forest Stewardship Council, which means the wood is grown and harvested in the most ethical way possible. In the EX90, the wood is backlit to create the feel of a warm, comfortable Scandinavian living room.

The Volvo EX90 also offers you the option of a wool blend seat finishing, a fabric certified according to strict sustainability standards on animal welfare, environmental and social issues.

In short, Volvo will no longer be killing cows to create its interiors. We're not sure why because using genuine leather is also a circular process. The cow skin is used for leather, the meat is grazed, and the bones are ground up for fertilizer. Cows are extremely useful, actually.

Volvo's sister company, Polestar, still uses animal welfare-certified leather. But Polestars like the recently unveiled 3 EV are slightly more upmarket, which means customers possibly demand a bit more.

Interestingly, Volvo has now stated that EX90 customers can personalize their car's interior atmosphere by choosing between seven different "rooms."

"Each room, specially created by our designers, provides a different character and offers a distinct ambiance to suit your tastes. And each is inspired by aspects of the Scandinavian lifestyle and its symbiotic relationship with the beautiful nature that surrounds us here in the North," said Volvo.

The EX90 will make its highly-anticipated debut on 9 November, and we can't wait to see how this new approach to luxury is incorporated into the vehicle.