The carmaker has an entire team dedicated to automotive AI tech in the Motor City.
We're only starting to get to grips with the benefits of artificial intelligence in modern vehicles now. Recently, Hyundai announced new AI-based voice recognition technology for the 2021 Elantra that can learn the driver's habits, improving interaction with the system. Chrysler and Jeep vehicles are set to use a similar system called Alexa Custom Assistant.
But AI's benefits extend well beyond the vehicle and the driver; the tech also has advantages in automotive factories and on the business side as well. Volkswagen is digging deeper into this with its new AI Detroit unit, a research and development unit with its home in the Motor City.
"We want to leverage new opportunities in applied Artificial Intelligence to further improve products and services for our customers, supporting our employees and become even more efficient as a company," explained CEO of Volkswagen Group of America, Johan de Nysschen.
Daniel Weimer heads up the AI Detroit unit and his team of software engineers and machine learning specialists are tasked with uncovering and applying breakthroughs in AI. As an example of how the technology can benefit workers, an AI-based scheduling tool can help to effectively juggle the various shifts and skillsets of the 2,000 workers at the brand's Chattanooga plant, where the new ID.4 electric crossover will be built.
This tool can reduce worker stress and the likelihood of them needing to take sick days. AI's ability to quickly analyze a mass of historical data can also help decision-makers structure new model launches and incentive programs.
Why the Motor City, though? "We're in Detroit for a reason," said Weimer. "You can knock on every door here and there'll be someone with a high automotive IQ. There's all this awesome infrastructure and talent here, along with a great attitude of wanting to redefine the industry."
Whether it's from behind the wheel or on the production line, artificial intelligence is improving the way the automotive industry operates.