From illegal parking to computer-assisted precision, Volkswagen shows how far we've come in the last 50 years.
The photo of The Beatles crossing Abbey Road on the cover of their album of the same name has become one of the most iconic photos in Rock 'n Roll history and has grown into something larger than itself, appearing on t-shirts and coffee mugs around the world. What many never noticed was the Lotus White Volkswagen Beetle parked on the curb, something that VW was not too impressed with. After 50 years, and to celebrate the anniversary of the Abbey Road album, the carmaker has decided to do something about it.
VW wanted to showcase how far it's come in the fifty years since the photo was taken, by replicating the famous photo, but this time featuring a perfectly parked Beetle, instead of the curbside disaster that was the original. This exercise was done to showcase the auto manufacturer's advanced parking assistance systems that has made the nightmare that is parallel parking a simple affair. A nicely parked Beetle is what we get after fifty years of technological advancement in the motoring industry.
VW Park Assist allows the driver to park in the tightest spots while doing the bare minimum: semi-automatic steering guides the driver while reversing and when straightening out and emergency braking prevents any parking damage.
"Volkswagen continuously innovates to make the driving experience better and safer for drivers and pedestrians. We want to show how far our technology has come since that little parking mishap so that no one else has to live with a constant reminder of their parking fail," says Jeanette Asteborg, Marketing Director, Volkswagen Sweden.
VW and Pet Sounds Records in Stockholm have released a 50th-anniversary "Reparked Edition" on vinyl, with the new photo proudly on display, and those who pay close attention will notice that VW has included a cheeky little Caddy in the background. The relaunch of the classic Beatles album might seem like a gimmick. After all, it is meant to showcase Volkswagen's latest tech, but there's a silver lining to the whole story: All money collected from the sale of the album will go straight towards a Swedish children's rights organization called Bris; an NGO that VW has supported since 2010.