VW Kills Movie-Goers in Jolting Anti-Texting Ad

Commercials

Next ad: put your phone on silent in the movie theater.

In a brilliant public-service spot designed to showcase the dangers inherent in texting and driving, Volkswagen recently used this crowded Hong Kong movie theater to prove just how perilous a momentary distraction can be. The ad starts off with a driver’s point-of-view shot of a car driving down an empty road, when the entire audience simultaneously gets a distracting text message. When the phones start beeping and people take their eyes off the “road,”the result is a very powerful message.

Check out this eye-opening campaign:

You Might Also Like
Crazy Offroaders With Over 700 HP
Crazy Offroaders With Over 700 HP
Modern Collector Cars That Will Make You Money
Modern Collector Cars That Will Make You Money

Gallery

4
PHOTOS