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VW's New Performance Brand Reveals Hybrid Crossover Concept

Crossover / 12 Comments

Cupra Formentor is more powerful than a Golf GTI.

Between Porsche, Lamborghini, and Bugatti, the Volkswagen Group is hardly lacking for performance brands. But it recently launched another, and that new brand is preparing to showcase the concept you see here at the Geneva Motor Show.

It's called the Formentor, and it's branded under the name Cupra – formerly a line of performance models under the Seat division, but now spun off into its own separate entity. A year since Cupra's (re)launch, the Formentor is its first show car developed entirely under the brand's own identity. And to our eyes, it looks pretty cool.

So just what are we looking at, exactly? Like the Seat-based Cupra Ateca, the Forementor is a performance crossover. Underneath the aggressively styled sheetmetal, coated in a matte steel-blue, sits a plug-in hybrid powertrain capable of producing 241 horsepower. That's not quite as much as the aforementioned, conventionally powered Cupra Ateca (with its 296 hp), but it's a heck of a lot more than the 184 hp you can get in the Volkswagen Tiguan or Golf GTI. Plus it'll travel for 31 miles on electric power alone (by WLTP standards), and look pretty good doing it, too.

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The Cupra Formentor also packs a dual-clutch transmission (with an unspecified number gears), an adaptive suspension, and locking differential. And inside it has carbon-backed buckets, a flat-bottomed steering wheel, and a ten-inch navigation screen.

"The Cupra Formentor's strong design points are the beauty of its proportions, the strength of its lines, the refinement of its surfaces and the sublime colour concept," said designer Alejandro Mesonero-Romanos. His boss Wayne Griffiths noted that "Cupra's response is exceeding all of our expectations and we want to continue consolidating this special brand, which is winning over the most demanding car enthusiasts."