VW has found that the margins on their small cars are too slim for import to the U.S.
Volkswagen is aiming to sell 800,000 cars in the US in 2018. The company's management is expecting to become number one by sales volume of all the car manufacturers in the world by that year. If Volkswagen is going to achieve that aim, it will happen without selling its subcompact models in the North American market. A few weeks ago Volkswagen launched the UP!, a subcompact car that will go on sale in Germany next month and it will go on sale alongside the Polo subcompact.
According to caranddriver.com, however, those sophisticated and advanced small cars are not in demand in the US and the margins are too small to justify their import from Europe or even towards production in the U.S. Volkswagen also has to upgrade its infrastructure in manufacturing, distribution and technical support to its dealers' network as well as expand the network in order to accommodate more the huge expansion plan. Photos displayed are of the 2012 Volkswagen Up.