Electrify America, the non-profit set up to advocate for broader EV adoption and construct a vast network of fast-charging stations in the US, has announced the launch of a brand new business unit: Electrify Home. With that, the Volkswagen subsidiary shifts at least some of its focus toward what could be considered an even more critical part of the US's EV-charging infrastructure than the public network it's spent years building: home charging.

As of right now, "80 percent of electric vehicle charging is done at home," according to Electrify America's Senior Manager of Home and eCommerce, Nina Huesgen. "EV drivers need more charging options to feel truly independent and confident in their decision to go electric, which is why Electrify America has expanded its focus to create a connected and smart home charging ecosystem."

To be clear, Electrify America isn't strictly new to home charging solutions. The organization dropped a $499 level-2 charger last year, available for purchase on Amazon. It represented a highly competitive entrant in the space, coming in at a lower price than Kia's home charger through Amazon, while being compatible with every EV sold in the US market - even Kia's own Niro EV and the Hyundai Kona EV.

That hasn't changed. What has changed with Electrify America's new announcement is how the home charger is sold and delivered - now directly through Electrify America - and the level of support customers will now have access to.

Now, customers will be able to opt to have Electrify America set them up with installation service, referring a local electrician experienced in home charger installation through its partner, Qmerit.

The overall goal here is seamlessness; Electrify America has rightly identified that the easier the transition from internal combustion to battery power, the more customers will be willing to make the leap. By bringing the purchase, delivery, and installation process in-house, Electrify America can help alleviate the burden on its customers.

If you'd rather purchase from Amazon, as of this writing, the home charger is still available there, too, currently priced at $449.