MG wants to "bring back driving fun to electrified cars."
There was a time when Britain's MG built lightweight sports cars like the MGB Roadster. Since being taken over by China's SAIC, MG has been focusing on compacts and SUVs, but the British brand will soon return to its sports car roots.
Last year, MG revealed the Cyberster, a futuristic electric roadster that reimagines the MGB Roadster for the 21st century. MG is even planning to put it into production to compete with the Mazda MX-5 Miata. Now, MG is showcasing another radical concept designed to appeal to gamers, but this one is unlikely to enter production.
Presented by SAIC Design and dubbed the MG Maze, the compact electric concept aims to "bring back driving fun to electrified cars" as we try to return to normality after lockdown restrictions. Inspired by gaming culture, the MG Maze is designed to capture the "'at home' gaming scenario" in the form of a car.
Inspired by lavish gaming PCs with transparent cases that show off their components and processing power, the concept's bold exterior design features a full polycarbonate shell that makes components such as the chassis, electric motors, and interchangeable battery fully visible, though MG hasn't released any performance details.
Opening the front canopy door reveals a comfortable cabin with two "zero gravity" seats, a game controller, and a screen, replicating the cozy feeling of playing your favorite games on the sofa. Occupants can control car functions with their phones.
An advanced User Interface covers the whole front of the car incorporating a 3D map, avatar status, and "mission information" for the game while images and digital content are overlaid from the occupant's perspective, fully immersing the player. The Maze Concept's compact dimensions make it ideal for driving through congested cities, but MG has no plans to put it into production. MG hasn't built a physical concept car either, as the Maze Concept is a digital render design study.