GMC was having trouble selling its mid-size truck, so it came up with this offer.
The GMC Canyon and its corporate twin, the Chevrolet Colorado, were immediate success stories when the current generation launched for 2015. Both proved the mid-size truck segment was alive and well in the US, despite what Ford believed. But it's been four model years since those debuts and, as is often the case, the initial excitement of a new vehicle has worn off.
According to GM Authority, sales of the 2018 GMC Canyon went flat line in the third quarter of this year, having increased by 8.6 percent in the first nine months of this year. But like all automakers, GMC wants to finish the year on a high note so doing something to kick start Canyon sales again was needed.
For what's left of this month, there's a nationwide sale on the 2018 Canyon and the deal is pretty sweet:
$2,500 bonus cash + $500 customer cash for $3,000 total cash allowance.
Of course, there is one catch: this offer cannot be applied to the base SL trim. In any case, shaving $3k off the price tag is already a solid deal. The 2018 GMC Canyon MSRPs are as follows, according to trim level:
- Canyon – $30,495
- SLE – $33,695
- All Terrain – $35,795
- SLT – $35,795
- Denali – $40,595
This offer is good until October 31, but we wouldn't be surprised if it was extended for at least November, if not December as well.
Remember, the 2019 models are arriving on dealership lots at this very moment, so it's important for dealerships to empty out last year's remaining inventory. We've heard a few rumors over the past few months that GM is currently developing the next generation Colorado/Canyon twins, and the timing for doing so is excellent for one clear reason: the reborn Ford Ranger.
Now that Ford has acknowledged its past mistake of exiting the mid-size truck market, it's back in full force. The Ranger is obviously newer and, most likely, a better all-around truck than its GM competitors. GM isn't about to settle for that. Its new mid-size trucks are said to be bigger and more capable than ever. For now, GMC is anxious to sell you a new 2018 Canyon.