The new online configurator offers almost limitless possibilities.
Ferrari has just revealed its new 296 GTB and it's a significant introduction. Much of that has to do with its powertrain, a 2.9-liter turbocharged V6 with electric assistance. As Ferrari's first V6 road car in nearly half a century, the Italian marque ensured that it engineered something special. Ferrari has released its online configurator for the new 296 GTB and, as you can imagine, there are endless ways to customize the new sports car. We decided to spec our own version of the hybrid to give you an idea of the possibilities, even if only a small percentage of consumers will ever be in the position to purchase one of these beauties.
Starting with the exterior, we skipped the obvious default red and opted for the light Azzurro California from the historical palette. After all, blue is the unofficial signature color of choice for anything with a hint of electrification. Next, we opted for the forged matt Grigio Corsa Diamond Cut wheels and yellow brake calipers. The exterior carbon components are standard, so no need to spec those. Perhaps surprisingly, there are no different spoilers or bodywork stripes to choose from, although the configurator does indicate that you can contact your dealer for even more configuration options.
Moving inside, we opted for the Daytona racing carbon seats which look absolutely awesome. We chose to have them finished in a Sabbia hue to brighten up the default dark environment.
For the carpeting, we selected a Grigio Scuro color scheme but you can really go to town here, with options including Rosso and Beige Tradizione that create a much more vivid contrast. We also chose floor mats embroidered with the 296 GTB logo. Whether this specification makes you drool or barf, it's just one example of countless ways you can specify the 296 GTB. You can also choose from exterior finishes like Rosso Corsa (red) and Giallo Modena (yellow) - we've included these examples below - or from various wheel choices including full carbon fiber wheels. There are 15 interior colors and five seat types alone. Naturally, Ferrari doesn't immediately indicate how much these options cost but the base car already requires you to part with around $320,000.