Because there's always time for cereal.
Some cyclists like to act like they own the road. They weave in and out of traffic and ignore stop signs, all of which pisses off drivers. However, cyclists often have to contend with crappy drivers and those who are just plain distracted. Sometimes said distraction comes in the form of a bowl of cereal, like in this video. The guy riding his bike here was just minding his business until he spotted a woman in traffic "shamelessly" scarfing cereal.
Either her cereal is delicious or she just doesn't give a sh** because she goes right on eating despite the biker's protests. Distracted cereal driving is dangerous for everyone, and for once we're on the cyclist's side.