As Greek gods Zeus and Hera.
Following last week's teaser, BMW has released its full Super Bowl commercial that will air this Sunday during the game's third ad break. It stars Arnold Schwarzenegger as Zeus, the ancient Greek god of lightning, and Selma Hayek Pinault as his goddess wife. Instead of doing what gods normally do, the setting has the pair retiring in sunny Palm Springs, California. But Zeus quickly gets bored and is tired of helping out his neighbors and other locals with their "electrical" problems. Hera, however, is loving retirement and quickly recognizes her husband's mundane routine.
The solution? Get him a new BMW iX to help reignite Zeus' electric mojo. It clearly does the trick as the final shot shows Zeus and Hera driving around town with smiles on their faces.
The iX shown in the video is the xDrive50 model, powered by dual electric motors for a total of 516 horsepower and 564 lb-ft of torque. The 111.5-kWh battery enables an EPA-estimated range between 305 and 324 miles. Pricing begins at $83,200 plus the $995 destination fee. "This is a pinnacle event in the U.S. and the perfect stage on which to introduce the BMW iX to our customers," said Uwe Dreher, vice president, marketing, BMW of North America. "We have already seen a significant number of preorders for both the BMW iX and BMW i4, and a huge amount of excitement for these two new electric vehicles."
The iX M60, which will be making its live debut later this week at the 2022 Chicago Auto Show, packs the same battery but output has been increased to 610 hp and 811 lb-ft when engaged in Sport mode.
In Normal mode, output drops slightly to a still impressive 532 hp and 749 lb-ft. The additional power does, however, come at a sacrifice as the estimate range decreases to around 280 miles on a single charge. The iX M60 will hit the market early this summer with a starting price of $106,095.
The last time BMW had a Super Bowl commercial was back in 2015 and it starred former "Today" show hosts Katie Couric and Bryant Gumbel as they promoted the German automaker's first-ever EV, the recently discontinued i3. It went on to become one of the best-selling battery electrics in the world.