All good superheroes drive stick.
Car enthusiasts are eagerly awaiting the production version of the Nissan Z. This new sports car was rumored to be called the Nissan 400Z but leaked information points to Nissan simply calling it the Z. Though we have yet to see a finalized version, the Z features prominently in Nissan's latest bit of advertising. Brie Larson is best known for her role in the Marvel Universe as Captain Marvel, a hero so powerful she almost defeated Thanos on her own.
Nissan's new "Thrill" campaign debuted during the NCAA Men's Basketball Final Four with an ad called "The New Nissan." In it, we see Larson drive an assortment of iconic Nissan models, including an original 240Z and Z31 300ZX. She later drives the Z Proto, noting that the car has three pedals and a manual transmission. However, this is clearly a CGI car and not the real thing since the car is only drivable in video games thus far.
Nissan has revealed ten new products over the past 20 months, many of which appear in the commercial as well. In addition to the Z Proto, Larson goes off-roading in the new Nissan Frontier pickup truck, drives the all-electric Leaf, and shows off the technology in the Rogue crossover. The ad ends with Larson driving the all-electric Nissan Ariya, passing by the new Nissan product lineup including the Armada, Pathfinder, and Sentra.
Nissan has been working with the Captain Marvel star since March 2020 in the "Refuse to Compromise" campaign featuring the then-new Sentra. Larson also appeared in an Audi spot for the all-electric e-tron.
"At Nissan, we want to thrill people at every turn and we're excited to showcase this with our completely refreshed product lineup," said Allyson Witherspoon, vice president, and chief marketing officer for Nissan US. "We've been working with Brie for more than a year and she definitely brings the spirit of our message to life in this latest campaign."